What is a Business Model? QAA 1 2 Inc Draway Case

Objective:

• Compare and contrast common business models when applied to business
• Evaluate intra/entrepreneurial business processes and models

Overview:

Exploring: What is a Business Model? A business model is an "abstract representation of an organization, be it conceptual, textual, and/or graphical, of all core interrelated architectural, co-operational, and financial arrangements designed and developed by an organization presently and in the future, as well as all core products and/or services the organization offers, or will offer, based on these arrangements that are needed to achieve its strategic goals and objectives.

Activity:

1. The session starts with slides which instruct the learner on the learning outcomes of the session and the core knowledge required

• Slides 3 – What is a Business Model?
• Slides 4 - 4V Business Model Framework

2. Introduction to case study

• Slide 6-7 - Case Study: Draway Introduction
• Slide 8 - pre video discussion

3. Play the case study video

• Slide 9 - http://player.youku.com/player.php/sid/XMTY2ODMzODQ1Ng==/v.swf

4. Class/group Discussion on Business model from Draway

• Slide 10 - Discussion Questions

Session Material:

• Slides
• Video Link: http://player.youku.com/player.php/sid/XMTY2ODMzODQ1Ng==/v.swf
• Company Profile 

Skill Development:

Key Takeaways

● The 4V business model framework provide a simple way to analysis businesses

● Corporate Entrepreneurship or Intrapreneurship is an important aspect in developing a long term business and therefore should be part of the business model

References:

• Al-Debei, M. M., El-Haddadeh, R., and Avison, D. (2008).”Defining the business model in the new world of digital business.” In Proceedings of the Americas Conference on Information System(AMCIS),Vol. 2008, pp.1-11.
• Al-Debei, M.M. and Avison, D. (2010 ).”Developing a unified framework of the business model concept.” European Journal of Information Systems.”19(3),359-376.
• Pinchot, G.(1984). “Who is the Intrapreneur? In: Intrapreneuring: Why You Don't Have to Leave the Corporation to Become an Entrepreneur. “New York: Harper & Row. pp. 28 – 48. Antoncic, B. & Hisrich, R.D., 2001. “Construct Refinement and Cross-Cultural. “Journal of Business Venturing, 16(99), pp.495–527.